Emoji: Why brands should pay attention

21 Jul

Ever since their inclusion in the Apple iOS system in 2011, there has been a surge in emoji use around the world. Today, emoji are not only used in text message, social media, and email correspondence, but can be found in literature, ad campaigns, and even the courtroom.

How are brands using emoji today? What are the dangers of omitting emoji when doing text analytics? And, most importantly, why should brands care about these little images in the first place?

Watch this short video to learn a bit about emoji, text analytics, and why brands have been and should be paying attention.

Want to learn more? Check out these blog posts on the grammar of emoji and on the eMomji phenomenon!

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